Built by Alex Lennox, programmer and ex-CMO who wanted to break down the barrier to effective marketing for small businesses. About →
Our software works exhaustively to win you more customers for less by optimising your ads and building the landing pages that make them
maximally convert. Manage your own campaigns without paying an agency retainer or surrendering to Google's AI.
No card required · Returned in 48 hours · Yours to keep, whether you sign up or not
How it works
Sign-up
You hand over your site and ad accounts; we run an initial assessment
Optimisation
An agentic fleet analyses every variable
Changes ship to your campaigns
Performance is measured; agents adjust
Result
Sit back as your business does better than ever
What customers say
“They showed me exactly where my old agency was wasting money. I had no idea.”
Family law firm · Manchester
“Honestly, the bit I like most is just being able to log in and see what's actually happening.”
Independent plumber · Bristol
“Our cost per lead is down about a third since we switched over.”
Dental practice · Leeds
“We were paying £2,500 a month for monthly PDFs I couldn't really make sense of.”
Accountants · Edinburgh
“The landing page rebuild paid for the whole service in about six weeks.”
Optician · Birmingham
“First time I've felt like I actually understand where my ad budget is going.”
Roofing company · Cardiff
The problem
Running ads yourself
You set up campaigns, pick some keywords, and trust that Google's AI is your ally. But Google's algorithm is a black box designed to maximise their revenue - not yours, and you don't have the time to oversee it.
Paying a marketing agency
You pay £1,000-5,000 a month and get a monthly report intentionally laden with jargon to give the illusion that they're spending your money effectively. It's not possible to know what they actually do - or whether they're doing enough.
Ad Optima
Agents handle your optimisation constantly. You see every change in your dashboard. Expert strategy when you need it - at a fraction of agency cost.
Your ads should work harder for you - not for your agency's profit margin.
How it works
Summary
Compounded impact
across 14 applied changes - 9 measured at T+30 or later, the rest predicted.
How it adds upSum of every shipped change's measured £/week impact (at T+30 or older) plus the estimate for anything younger. Updates as measurements land.
Spend vs budget
On pace for £3,420 by end of month - within budget
How the pace tick worksSpend is live from Google + Microsoft. The tick sits at (days elapsed ÷ days in window) × budget. Off-pace by 10% or more triggers a course-correction.
Conversions
£67.78 / acquisition (target £75)
What counts as a conversionCounted from the conversion actions you nominated as primary. Ecommerce shows revenue + ROAS; lead-gen shows lead count + CPA.
Decisions waiting for you
What the three queues meanBatched groups related changes for one approval. Individual = a single high-value call. Discuss = no clear answer; the agents want your view.
Actions
When we pause a keyword14 days of spend with zero conversions and a flat Quality Score. The "saves" figure is the projected weekly spend at the moment of pause.
How bid moves are sizedSized to the gap between actual and target CPA. +18% means we expected volume to grow at that bid without breaching your CPA cap.
When the estimate becomes a factThe £/week estimate is replaced by the measured number at T+30, then again at T+60 and T+90. If the estimate missed, you see it.
Decisions
Batched - 6 changes
Keyword bid adjustments, ready to ship together
What each button doesApprove ships it now. Send back queues it for the next cycle with your note attached, so the agents see why and adjust their next proposal.
Why we batchRelated changes ship together so you approve once. Six bid adjustments to the same campaign theme = one decision, not six clicks.
New - budget shift
Move £400/mo from Microsoft Search to Google Performance Max
Why this came to youA single change whose £/week impact crossed your individual-review threshold. Sent here because the magnitude warrants a direct human look.
Discuss
Should we pause campaign "Brand - Generic" altogether?
Performance
Spend
£4,120 / moWhat you're looking atSage solid line is Google Ads; terracotta dashed line is Microsoft Ads. Both pulled live from their APIs on the cadence at the top right.
Cost per acquisition
£67How CPA is calculatedTotal spend ÷ total conversions over the active window. Trends down as bid, audience and landing-page changes start compounding.
Business
What goals actually do hereRead at the start of every cycle. The agents map every recommendation back to a goal here, or flag it as off-strategy.
How AOV protects youThe agents won't recommend a bid that exceeds AOV × margin × your target ROAS on any campaign tagged ecommerce.
Why this existsForbidden words, regulatory considerations, brand quirks - everything the agents need so they don't write something they shouldn't.
How Tell Ad Optima worksType a change in plain English. The knowledge-curator specialist drafts a diff to your business spec. You approve; every cycle from then on inherits it.
Landing Pages
Palette
Voice
How voice rules are enforcedWords you covet appear in the LP copy verbatim. Words you ban are checked by the QA judge before any page ships.
What the brand pack coversLogo, palette, fonts, voice rules. Every page the engine generates inherits these. Edit once; every future page uses the new version.
What each status meansDraft = agents writing. In review = waiting your sign-off. Live = customers seeing it. Click any page to read, edit, or roll back.
We review your campaigns, keywords, ad copy, and landing pages - and show you exactly where your money is going and where it's being wasted.
Unlike Google's AI - which optimises for Alphabet's bottom line - ours optimises for yours. Our agentic software manages bids, budgets, and keywords around the clock while we build landing pages that actually convert.
Every change, every result, every penny - visible in your dashboard. No black-box reporting. No wondering what you're paying for.
How we compare
| Ad Optima | Software | Marketing agencies | |
|---|---|---|---|
| Built for business owners | Yes | No - built for marketers | You hand over control |
| Bid & budget optimisation | Yes | Yes | Yes |
| Keyword management | Yes | Yes | Yes |
| Ad copy generation | Yes | Some | Yes |
| Landing page audit & build | Yes | No | No |
| Full transparency & dashboard | Yes | Yes | Monthly PDF |
| Expert strategy | Yes | Self-serve | Yes |
| No contracts | Yes | Yes | 6-12 months |
| Typical monthly cost | From £179 | From £799 | £1,500-5,000 |
Run the numbers
Two inputs. Live output. No card required to find out.
Estimated Ad Optima cost
£179/mo
Annual saving
£27,852
Transparent monthly pricing
No contracts
No percentage of spend
Cancel any time
Pricing
Transparent monthly pricing. No contracts. No percentage of spend. Cancel any time.
Essentials
£179/mo
Up to £5k/mo ad spend · £500 one-time per landing page
Growth
£329/mo
Up to £25k/mo ad spend · £500 one-time per landing page
Everything in Essentials, plus:
Enterprise
Talk to us
Unlimited ad spend · Designer consultations line-itemed per quote
Everything in Growth, plus:
Want to see year-one totals with landing pages factored in? See the full pricing page →
Get started
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Built by Alex Lennox, programmer and ex-CMO who wanted to break down the barrier to effective marketing for small businesses. About →