How it works
No more guessing whether your agency is doing enough. No more wasting budget on campaigns you don't have time to manage. Ad Optima gives you the technology of a software company and the expertise of an agency - with full visibility into everything.
The journey
Phase 1 · Week 1
Before we change a single bid, we show you exactly where your money is going - and where it's being wasted. Whether you've been running ads yourself or paying an agency, we find the leaks.
Phase 2 · Weeks 1-2
We restructure what needs fixing and build a plan for what comes next. No generic playbooks, no agency hand-waving - your strategy is built around your account, your goals, and your market.
Phase 3 · Ongoing
This is where the daily work happens - and where you see the difference from an agency. Our AI manages your campaigns around the clock. You see every change in your dashboard. No waiting for a monthly report to find out what happened.
Phase 4 · The flywheel
This is why you switched from your agency or stopped trying to do it yourself. Better campaigns and better landing pages mean lower costs, more traffic, and more customers - and you can see every penny working.
Ad optimisation
Thousands of micro-decisions, made around the clock, based on real performance data. Not a junior account manager checking in once a week.
Real-time bid adjustments based on device, location, time of day, and conversion probability. Budget shifts to the campaigns delivering the best returns.
New opportunities surfaced from search term reports, competitor analysis, and query matching. Your keyword set grows smarter, not just bigger.
Irrelevant search terms identified and blocked daily so your budget doesn't leak to clicks that will never convert.
Headlines and descriptions generated, tested, and rotated. Winning variants promoted, underperformers retired. Continuous creative improvement.
Tightly themed ad groups with precise keyword-to-ad alignment. Restructured for relevance, not just convenience.
Google Ads and Microsoft Ads on every paid plan. Additional platforms and bespoke integrations on Enterprise. One system managing your presence across the platforms that matter.
Essentials site surface
At Essentials, we don’t ask you to rebuild anything. We put a small script tag on your existing site and the agentic engine ships bounded fixes autonomously - message-match between your ads and pages, CTA tweaks, tracking patches, simple A/B tests - without touching your CMS or needing your developer. The script tag is honest about what it can’t do, and findings it can’t fix stay visible in your ledger with a clear upgrade path.
Bounded, client-side improvements shipped autonomously.
Things that sit below the client-side layer.
Findings the script tag can’t fix don’t disappear. They stay in your ledger, tagged with the tier that would fix them - “we’d fix this automatically at Landing Pages” or “this needs Full Site.” You see the gap, you see the cost of closing it. No pressure, no hidden capability.
Landing pages
Your landing page is one-third of your Quality Score. We build, test, and improve it.
Slow pages kill conversions and Quality Score. We optimise load times, compress assets, and eliminate render-blocking resources for sub-second performance.
Most paid traffic is mobile. We design for thumb-friendly navigation, readable text, fast-loading images, and forms that don't frustrate.
When someone clicks an ad about "affordable business insurance," they should land on a page about affordable business insurance - not your homepage. We align ad copy to page content.
Reviews, testimonials, security badges, case studies, and social proof placed where they reduce buying friction and build confidence at the decision point.
Headlines, CTAs, form layouts, hero images - we test variations and let the data decide. Conversion rate optimisation is continuous, not a one-off project.
Fewer fields, smarter layouts, progress indicators, and autofill-friendly markup. We remove every unnecessary step between click and conversion.
Google's Quality Score is calculated from ad relevance, expected CTR, and landing page experience. A faster, clearer, better-converting page raises the third factor - which directly reduces your cost-per-click and improves your ad rank. Every other tool ignores this. We build it.
Full Site setup
At Full Site, the first thing we do is replicate your existing website on our stack. Same content. Same brand. Same information architecture. What changes is what sits under the hood: SEO markup, schema, Core Web Vitals, accessibility, enhanced tracking, internal linking. We rebuild it technically so the agentic engine can actually ship fixes rather than just flagging them.
Everything your visitors can see.
The technical foundation underneath.
Before your replicated site goes live, you see it side-by-side with the original to ensure nothing has drifted before it’s launched. Same pages, same layout, same content. What’s different is invisible to users: the technical foundation underneath.
Control at Full Site
Ad Optima is built for business owners who want their marketing handled, not managed. At every decision point, the agentic engine recommends the best option and, per the approval grid you set once at onboarding, either ships it automatically or queues it for your sign-off. You don’t have to write a line of strategy or touch an interface unless you want to.
What most customers choose. After onboarding, you do nothing except read the weekly briefing.
For when you want to direct a specific change. Type what you want, the agentic engine ships it.
Most Full Site customers never use it, and that’s fine - the agentic engine is already doing the work. When you do want to direct something specific, a headline rewrite, a section add, a copy tweak, the language you already speak is the interface. 50 edits per month fair use; revisited once we have real usage data.
Your dashboard & ledger
Your dashboard shows every change, every result, and every penny - in real time. At the centre of it is the optimisation ledger: a living record of every fix the agentic engine has proposed, applied, or parked. It compounds month over month - last month’s wins feed into this month’s baseline - and replaces the stale monthly PDF every agency hands you. Five minutes a week is all it takes to see what’s shipped, what’s queued, and what it’s worth.
Ad spend
£4,218
↓ 12% CPC vs last month
Conversions
142
↑ 23% vs last month
Cost per acquisition
£29.70
↓ 18% vs last month
Quality Score (avg)
8.2
↑ from 6.4 at start
Optimisation ledger
Applied this month
+£1,847/mo
Open items
£542/mo est.
Applied lifetime
£14,320
Schema markup missing on 'Family Law Manchester' landing page - rewrite proposed
Awaiting approval
Reduced bids on 12 underperforming keywords in 'Business Insurance' campaign
2 hours ago
A/B test winner deployed: new hero headline increased CTR by 8%
Yesterday
Added 34 negative keywords from search term analysis
Yesterday
Page speed improved: load time reduced from 3.1s to 1.4s
3 days ago
Tracking event misfire on /contact form - fix drafted, awaiting approval
Drafted yesterday
Landing page health
Illustrative dashboard - your view updates in real time with live campaign and landing page data.
Your input
Unlike an agency, you're never left wondering what's happening. You set the goals, approve the direction, and see every result. This is what taking marketing into your own hands actually looks like.
Define CPA, ROAS, or lead volume targets. Our AI optimises toward your goals, not generic benchmarks. Adjust any time as priorities change.
Major campaign restructures, new landing page designs, and budget shifts are presented for your sign-off before going live. Nothing unexpected.
Launching a new product? Running a seasonal promotion? Flag it in your dashboard and we adjust campaigns and landing pages to match.
Mark campaigns as high-priority, pause underperformers, or request budget shifts. Your input shapes what the AI focuses on next.
Need a new offer on the page? Different testimonials? Updated pricing? Request changes through the dashboard and we build them.
Performance reports arrive in plain English. Leave comments, ask questions, flag concerns - and get a response from a real person, not a chatbot.
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