Groas is a solid ads tool. But Google decides what you pay based on your ads and your landing page. If you're only optimising half the equation, you're overpaying for every click.
The key difference
Groas uses autonomous AI agents to manage bids, budgets, keywords, and ad copy inside Google Ads. It works fast, and it works without you.
Ad Optima does everything Groas does for your campaigns - plus audits, builds, and continuously improves the landing pages your ads point to. That means better results from the same spend.
A detailed look at what you get with each platform
| Ad OptimaFrom £179/mo | Groas$999 / $2,499 / $6,999/mo | |
|---|---|---|
| Who it's for | ||
| Built for business owners | YesNo marketing expertise needed | NoBuilt for marketers |
| Approve changes before they go live | YesAI acts, you approve | NoFully autonomous |
| Campaign management | ||
| Bid & budget optimisation | YesAI-driven, daily | YesAutonomous AI agents |
| Keyword & negative management | Yes | Yes |
| Ad copy generation | YesAI + human review | YesAI-generated |
| Microsoft Ads | YesAll plans | NoGoogle Ads only |
| Landing pages | ||
| Landing page audit | YesIncluded on all plans | No |
| Landing page build & design | YesLanding Pages plan & above | NoDynamic text swap only |
| Conversion rate optimisation | YesOngoing CRO testing | No |
| Page speed optimisation | Yes | No |
| Mobile UX | Yes | No |
| Quality Score coverage | ||
| Ad relevance | Yes | Yes |
| Expected click-through rate | Yes | Yes |
| Landing page experience | YesThe missing third | No |
| Full Quality Score coverage | All 3 factors | 2 of 3 |
| Transparency & service | ||
| See every change made | YesLive dashboard | Yes |
| Named account manager | YesFull Site plan & above | NoFully self-serve |
| Contracts | None | None |
Landing pages
Groas deploys dynamic versions of your landing page with personalised headlines and CTAs. That sounds impressive. But it's automated text replacement on your existing page - it swaps a few words to match the ad someone clicked.
What it can't do is fix the page itself. If your page loads slowly, looks broken on mobile, has no trust signals, or doesn't guide visitors toward a clear action - Groas won't touch any of that. And those are exactly the things that determine whether a click turns into a customer.
Swaps headlines and CTAs on your existing page to match the ad that drove the click.
Audits, designs, builds, and continuously improves the pages your ads point to.
Why this matters for your costs
Most people think Google Ads is just about bidding. It's not. Google gives every ad a Quality Score, and that score directly affects what you pay. Higher score, lower cost per click. It's built on three factors:
How closely your ad matches what someone searched for.
How likely someone is to click your ad based on its copy and format.
How useful, fast, and relevant your page is once someone clicks.
Groas covers two out of three. Ad Optima covers all three. That missing third factor - your landing page - is often the cheapest way to lower your cost per click and get more customers from the same budget.
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