Fullrun is an autonomous agent for developers who run Google Ads via CLI and MCP. Ad Optima is for business owners who want the same autonomy without the terminal - with an approval grid, landing pages, and a living ledger of every change.
The key difference
Fullrun deploys autonomous AI agents that manage Google Ads campaigns via a command-line interface or MCP connection. For developers and technical teams who are happy living in a terminal.
Ad Optima delivers the same autonomy without the terminal. A dashboard built for business owners, a per-action approval grid you set once, plus landing pages and full-site rebuilds so the agents can fix what your landing page is costing you.
Where the two stand on the things that matter for a business owner, not a developer.
| Ad OptimaFrom £179/mo | FullrunFrom $149/mo | |
|---|---|---|
| Who it’s for | ||
| Built for business owners | YesNo marketing or dev expertise needed | NoBuilt for developers |
| Works without a terminal | YesDashboard, ledger, weekly briefing | NoCLI or MCP required |
| Autonomy & control | ||
| Approval grid (per action type) | YesReview-only, one-click, or auto-apply | NoFully autonomous only |
| Approve changes before they go live | YesAgents act, you approve | NoAgents act without you |
| Spend + daily action caps | Always on | Unclear |
| Campaign management | ||
| Bid & budget optimisation | Yes | Yes |
| Keyword & negative management | Yes | Yes |
| Ad copy generation | Yes | Yes |
| Google Ads | Yes | Yes |
| Microsoft Ads | YesAll plans | NoGoogle Ads only |
| Site surface | ||
| Script tag on your existing site | YesFrom Essentials | No |
| Landing pages built on our stack | YesLanding Pages plan & above | No |
| Full site replicated on our stack | YesFull Site plan | No |
| Natural-language editor for site edits | YesFull Site plan | No |
| Transparency & reporting | ||
| Living optimisation ledger | YesOpen + applied + cumulative value | CLI outputTerminal-native |
| Weekly natural-language briefing | YesPlain-English summary by email | No |
| Real-time dashboard | Yes | NoTerminal only |
| Human support | ||
| Async email support | YesFrom Essentials | Self-serve |
| Named account manager | YesFull Site plan & above | No |
| Pricing | ||
| Monthly starting price | From £179/mo | From $149/mo |
| Percentage of ad spend | None | None |
| Contracts | None | None |
Interface
Fullrun’s autonomy is genuinely impressive. But the way you interact with it is a command-line tool. That’s fine if you’re a developer or a technical founder. It’s not fine if you’re a solicitor, a plumber, a dental practice owner, or any other business owner who’s never opened a terminal in their life.
Ad Optima delivers the same autonomous-agent capability through a dashboard built for business owners. You don’t need to know what MCP stands for. You never type a command. The agentic engine runs; you read a five-minute ledger review when you feel like it.
You issue commands. The agent acts. Output comes back in your terminal.
$ fullrun optimise --account 123 Running keyword analysis... Applied 14 changes.
You log in, see what’s happened, approve anything the approval grid queued, and close the tab.
Why this matters for your account
Fullrun is fully autonomous. No approval step. The agents do what they decide to do. For some customers that’s perfect. For most business owners, there are changes you want the agents to make automatically, and changes you want to see first. Ad Optima lets you choose, per action type.
Review only
Every proposed change queues for your sign-off. Nothing ships until you click. The default at Essentials, available at every tier.
One-click
Agents draft, you review in bulk - approve a whole day’s worth of changes in a minute. For customers who want to stay close but not sign off individually.
Auto-apply
For action types you trust the agents with - negative keywords, minor bid adjustments, tracking patches. Applied with a notification, recorded in the ledger. This is what Fullrun does by default for everything.
Fullrun picks the third mode for you, on every action, with no opt-out. Ad Optima lets you pick per action type and change your mind any time. Same autonomy when you want it, oversight when you need it.
Get started
Free audit of your Google and Microsoft Ads accounts plus your landing pages. See what Ad Optima’s agentic engine would ship first. No card, no CLI.
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