Fullrun is a fully-autonomous agent for developers who run Google Ads via CLI and MCP - the agent decides, the agent acts, you don't sign off. Ad Optima is for business owners who want agentic execution without surrendering control: a per-action approval grid you set once, plus landing pages and a living ledger of every change.
The key difference
Fullrun deploys autonomous AI agents that manage Google Ads campaigns via a command-line interface or MCP connection. For developers and technical teams who are happy living in a terminal.
Ad Optima delivers the same agentic execution through a dashboard built for business owners. You decide what's autonomous and what isn't, per action type - one set-once grid covers negatives, bids, copy, budgets. Plus landing pages and full-site rebuilds so the agents can fix what your landing page is costing you.
Where the two stand on the things that matter for a business owner, not a developer.
| Ad OptimaFrom £179/mo | FullrunFrom $149/mo | |
|---|---|---|
| Who it’s for | ||
| Built for business owners | YesNo marketing or dev expertise needed | NoBuilt for developers |
| Works without a terminal | YesDashboard, ledger, weekly briefing | NoCLI or MCP required |
| Autonomy & control | ||
| Approval grid (per action type) | YesReview-only, one-click, or auto-apply | NoFully autonomous only |
| Approve changes before they go live | YesAgents act, you approve | NoAgents act without you |
| Spend + daily action caps | Always on | Unclear |
| Campaign management | ||
| Bid & budget optimisation | Yes | Yes |
| Keyword & negative management | Yes | Yes |
| Ad copy generation | Yes | Yes |
| Google Ads | Yes | Yes |
| Microsoft Ads | YesAll plans | NoGoogle Ads only |
| Site surface | ||
| Script tag on your existing site | YesFrom Essentials | No |
| Landing pages built on our stack | YesAll plans | No |
| Full site replicated on our stack | YesEnterprise plan | No |
| Natural-language editor for site edits | YesEnterprise plan | No |
| Transparency & reporting | ||
| Living optimisation ledger | YesOpen + applied + cumulative value | CLI outputTerminal-native |
| Weekly natural-language briefing | YesPlain-English summary by email | No |
| Real-time dashboard | Yes | NoTerminal only |
| Human support | ||
| Async email support | YesFrom Essentials | Self-serve |
| Named account manager | YesEnterprise plan | No |
| Pricing | ||
| Monthly starting price | From £179/mo | From $149/mo |
| Percentage of ad spend | None | None |
| Contracts | None | None |
Interface
Fullrun’s autonomy is genuinely impressive. But the way you interact with it is a command-line tool. That’s fine if you’re a developer or a technical founder. It’s not fine if you’re a solicitor, a plumber, a dental practice owner, or any other business owner who’s never opened a terminal in their life.
Ad Optima delivers the same agentic-execution capability through a dashboard built for business owners. You don’t need to know what MCP stands for. You never type a command. The agentic engine runs; the per-action approval grid decides what ships automatically and what queues for your sign-off; you read a five-minute ledger review when you feel like it.
You issue commands. The agent acts. Output comes back in your terminal.
$ fullrun optimise --account 123 Running keyword analysis... Applied 14 changes.
You log in, see what’s happened, approve anything the approval grid queued, and close the tab.
Why this matters for your account
Fullrun is fully autonomous. No approval step. The agents do what they decide to do. For some customers that fits. For most business owners, there are changes you want the agents to make automatically, and changes you want to see first. Ad Optima lets you choose, per action type.
Review only
Every proposed change queues for your sign-off. Nothing ships until you click. The default at Essentials, available at every tier.
One-click
Agents draft, you review in bulk - approve a whole day’s worth of changes in a minute. For customers who want to stay close but not sign off individually.
Auto-apply
For action types you trust the agents with - negative keywords, minor bid adjustments, tracking patches. Applied with a notification, recorded in the ledger. This is what Fullrun does by default for everything.
Fullrun picks the third mode for you, on every action, with no opt-out. Ad Optima lets you decide per action type and change your mind any time. Autonomy where you want it, oversight where you need it.
Get started
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