Better results than an agency. A fraction of the cost.

Which plan is right for me?

Essentials if your account warrants up to 3 landing pages and weekly cycles are fine. Growth if you want unlimited pages, daily cycles, consultation calls on request, and ongoing CRO + A/B testing. Enterprise if you want your full website rebuilt on our stack with a custom design system, every cycle human-checked, and a named account manager.

What’s the difference between Essentials and Growth?

Essentials caps at 3 landing pages and runs weekly cycles. Growth removes the cap, runs daily cycles, includes consultation calls on request, and adds ongoing CRO + A/B testing. Both tiers’ pages match your existing site’s design and both charge £500 one-time per page. The £150/mo difference in base buys you cadence + cap removal + consultations + CRO testing.

Why is the cap on Essentials 3 pages?

Essentials is the on-ramp tier. The system recommends a requisite number of pages for your account given your spend, campaigns, products, and audience. If the recommendation comes out above 3, you’ve outgrown Essentials and Growth is the right fit (daily cycles, no cap, consultation calls). The cap is honest framing rather than an artificial limit.

What if my ad spend is above the tier cap?

Essentials covers accounts up to £5k/mo, Growth up to £25k/mo. Above £25k, Enterprise is the right fit - we become your web host as well as your ad operator, with a designer producing a custom Ad Optima-built design system, every cycle human-checked, and a named account manager. Talk to us and we’ll scope it.

What does “autonomous LP generation” mean on Essentials?

You upload your homepage HTML once during onboarding. We extract your design tokens (palette, typography, button styles, voice) and generate landing pages that match. Weekly cycles produce new pages as your campaigns evolve. Every page is reviewed by an Operator before it goes live. You don’t walk a setup wizard - we ask for the upload, you confirm we got it right, you’re done.

How do consultation calls work on Growth?

Request via your dashboard or email; we book a call. They’re included on demand, not metered. Different from Enterprise’s named account manager + scheduled monthly review - on Growth, we’re available when you ask, not on a recurring calendar.

What does Enterprise actually include?

A designer (per quote) produces 1-2 page concepts and design tokens specific to your brand. We compose your full website against those tokens. We host the site and the CMS. Every optimisation cycle is human-checked. You get a named account manager with a monthly strategic review. Designer consultations are line-itemed per quote so you see what you’re paying for. The natural-language editor lives here too: type what you want changed, an agent ships it through the staging-diff-approve flow.

What is the natural-language editor?

An Enterprise feature. Type what you want changed in plain English; an agent interprets, implements on a staging branch, runs tests, shows you the diff. You approve, it ships. Most customers never touch it - the agentic engine is self-driving by default. The editor is there for when you want to steer a specific change.

What is the optimisation ledger?

The living list of every opportunity the agents find in your account, ranked by estimated impact, with proposed fixes. Nothing disappears. Every resolved item stays visible with the value it applied. Every rejection teaches the system. It replaces the stale monthly PDF and is what you review weekly, in five minutes.

Do you take a percentage of my ad spend?

Never. £179/mo flat on Essentials (up to £5k ad spend), £329/mo flat on Growth (up to £25k). Enterprise is bespoke with no spend cap. When your campaigns perform better and you increase spend within tier, that extra value stays with you. Not us.

What’s included in a landing page build?

Single page, standard form, up to two A/B variants, one integration (tracking, CRM, or similar). £500 one-time per page, no monthly hike. Anything outside that - multi-step flows, complex form logic, bespoke integrations - is priced separately. On cancel, the code is yours to take.

Can I switch plans mid-month?

Yes. Upgrades take effect immediately and you’re charged the prorated difference. Downgrades take effect at the start of your next billing cycle. No early-termination fees. No annual contract unless you opted in for the 10% annual prepay discount, and even then you can cancel and we’ll refund the unused portion pro-rata.

How does this compare to a marketing agency?

UK agencies typically charge £1,500-5,000/mo for campaign management alone, often plus 15-20% of your ad spend, and rarely touch your landing pages. Ad Optima gives you campaign management on Google and Microsoft, landing pages optimally built by agents and improved over time, a living ledger of every change and its impact, and full transparency, starting at £179/mo with no percentage of spend.