About
Ad Optima's software was brought into being by a small team of seasoned engineers, programmers, and marketers - some from the world of marketing agencies, plus a CMO from inside a start-up. We saw the same problem everywhere: small businesses squeezed on both sides - paying agencies too much for marketing that wasn't transparent or accountable, or handing the same budget straight to Google's AI and hoping the black box optimises for them, not Google.
What we believe
Every pound you spend on ads should be traceable, explainable, and working towards your goals. Not padding an agency's margin.
The tools that exist today were built for PPC professionals. We built Ad Optima for business owners who have better things to do than learn bid strategies.
Your ads are only half the story. The page people land on determines whether they become a customer. We're the only service that optimises both.
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